The Challenge
Background
Chorley’s Auctioneers, nestled in the historic grounds of Prinknash Abbey Park near Gloucester, is a distinguished fine‑art and antiques auction house founded in 1862 chorleys.com. Known for expertly curated auctions and valuation work—including probate, insurance, and high‑value commercial needs—they take pride in their professional image and heritage.
Problem
With daily footfall from valued consignors, bidders, and antiques experts, Chorley’s needed a solution to maintain their facilities to the highest standards. The entrance lobby, public viewing areas, and toilet areas began showing wear from gravel dirt tracked in, scuff marks, cobwebbing and dust accumulation—compromising the refined appearance of the salerooms ahead of major auctions.
Goals
Restore a pristine, polished look to the public spaces.
Ensure surfaces (stone floors, display tables, windows) reflected the professionalism of the brand.
Minimise disruption during live viewing days and auction preparations.
The Approach
A Call from Werner Freundel
We were introduced to Chorley’s Auctioneers through Werner Freundel, a senior partner with an appreciation for high standards and a strong sense of presentation. Werner was looking for a cleaning service that could match the prestige of Chorley’s name—discreet, thorough, and capable of maintaining both the functionality and appearance of a working auction house.
Understanding the Environment
Chorley’s isn’t just a workplace—it’s a showroom for antiques, art, and high-value textiles, many of which pass through weekly. With such sensitive inventory, from rare Persian rugs to ornate furniture and gilded frames, we knew that a generic approach wouldn’t suffice.
Our walkthrough revealed a number of recurring needs:
Staining and tracked-in dirt on fitted carpets, especially near entrances and high-traffic preview zones
Special attention required for rugs and carpets on display, without disturbing layout or fibre integrity
Dust buildup on frames, shelves, and sills, often near catalogue stations
Exterior presentation issues—including algae streaks, dirt on signage, and bird markings on the external windows and fascia
Tailored Solution
Our approach focused on discretion and visual clarity. We structured a plan around:
Low-moisture carpet cleaning and targeted stain removal, to preserve underlay and avoid movement of display rugs
Gentle dusting and polishing, especially in object-dense areas, using microfiber and natural bristle tools
Exterior aesthetic maintenance, including regular cleaning of signage, front steps, and external glazing
A deep clean was carried out before their seasonal catalogue launch, with a follow-up schedule established for twice-monthly visits to keep Chorley’s looking consistently sharp—inside and out.
Execution
With a clear plan in place and coordination from Werner Freundel and the Chorley’s team, we scheduled the initial deep clean to fit seamlessly around auction activities and client visits.
Careful Scheduling
We worked outside peak hours wherever possible to avoid disruption to the busy auction schedule. Early mornings and late afternoons were used to access key areas, ensuring the space was pristine for preview days.
Carpet Care
Given Chorley’s extensive trade in carpets and rugs, we paid particular attention to stain removal and gentle cleaning methods. We used low-moisture carpet cleaning techniques to avoid over-wetting and preserve delicate fibers. Special care was taken to maintain the condition of display carpets without moving or altering their arrangement.
Interior Detailing
Our team meticulously dusted shelves, window sills, and display surfaces, using microfiber cloths and natural-bristle brushes to protect antiques and framed works. The focus was on subtle but effective cleaning that preserved the showroom’s refined ambiance.
Exterior Maintenance
We also maintained Chorley’s outside presentation with regular cleaning of signage, external windows, and entrance steps. Removing dirt, algae, and bird droppings helped ensure the auction house looked welcoming and professional from the curb.
Ongoing Maintenance
Following the deep clean, we established a twice-monthly maintenance schedule, which has kept Chorley’s consistently clean and visitor-ready. This proactive approach means the team can focus on auctions while trusting the environment will always meet their high standards.
Results & Impact
Immediate Improvement
From the first deep clean, the visual transformation was evident. Stains on entrance carpets were removed, dusty corners restored, and the exterior once again matched the professionalism within. Staff noted the difference immediately — not only in appearance, but in how the space felt to work in.
Clients arriving for appraisals or preview events were greeted with a showroom that looked and smelled fresh, without any harsh chemical scents or lingering dampness. With display carpets and antique surfaces looking as immaculate as the catalogue photographs, Chorley’s presentation now fully reflected the calibre of the items they sold.
Reliable, Ongoing Care
Our twice-monthly maintenance visits have since become part of Chorley’s rhythm. We’ve adapted to auction cycles and seasonal needs, offering responsive support with minimal intrusion.
Exterior details like signage and window cleaning — once irregular — are now handled as part of the schedule, giving the building a consistent street presence that aligns with Chorley’s brand.
Client Confidence
Werner Freundel and the team expressed their satisfaction early on. Our commitment to careful, intelligent cleaning — not just ticking boxes — has helped us build trust. We are proud to support Chorley’s Auctioneers in maintaining a space worthy of the exceptional pieces they handle.
